On a mission to champion water sustainability, the ambition behind the campaign is to “influence positive behaviour in the younger generation and help them be more aware of how climate change is affecting our water sustainability," said Cindy Keng, director, 3P Network. The water utility has introduced ‘Water Sally’ as part of a wider Water Conservation Campaign to work in tandem with its original blue droplet mascot, Water Wally, Perhaps better known for its leading efforts on water reuse and desalination, Singapore water agency PUB is now turning its efforts to encouraging younger generations to think early about saving water. Influencing positive behaviour with Water Sally We looked at four other water utility mascots. Singapore water agency, PUB, announced Water Sally to help younger generations think about water conservation.
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